How Rita Busa went from newbie to booked fashion photographer in just 2 years
Social media has become an essential tool for photographers looking to grow their brand, attract clients, and showcase their work. In this exclusive interview with an industry expert, we dive into the best practices for content creation, social media strategy, and staying inspired while avoiding burnout.
Batching vs. Real-Time Posting: Finding What Works for You
When it comes to posting on social media, there are two main approaches: batching content in advance or posting in the moment. While some photographers thrive on planning and scheduling, others prefer a more spontaneous approach.
Key Takeaway: A mix of both strategies can work well. Having some content pre-planned prevents you from feeling overwhelmed, while also allowing flexibility for real-time creativity.
How to Capture Engaging Behind-the-Scenes Content
Behind-the-scenes content is incredibly powerful in building a personal brand and attracting clients. People love seeing the creative process behind stunning images.
Tips for Filming BTS Content:
Use a tripod or a phone stand to capture different angles.
Bring a friend to help film.
Invest in a device like the Osmo Pocket, which tracks and follows you while shooting.
Clients appreciate seeing the experience of working with you, which can lead to more bookings.
Balancing Creativity with Social Media Engagement
A common challenge for photographers is balancing creative work with the need to post consistently on social media. It's easy to get caught up in chasing engagement and algorithm trends.
How to Maintain Balance:
Limit time spent scrolling for inspiration—quality over quantity.
Turn off notifications to avoid distractions.
Focus on creating content that aligns with your artistic vision, rather than solely chasing views and likes.
Remember: social media does not define your worth as an artist. Some of your best work may not always go viral, but that doesn’t diminish its value.
The Importance of Staying Open to Opportunities
Social media can open doors in unexpected ways. Whether it’s a speaking engagement, collaboration, or client inquiry, maintaining a presence online increases your chances of being discovered.
Advice for Photographers in Smaller Cities:
Don’t feel limited by your location—social media allows you to reach a global audience.
Stay open to different opportunities, even if they don’t align perfectly with your initial expectations.
Keep networking, both online and in-person, without focusing too much on immediate results.
Finding Creative Inspiration
Staying inspired is crucial for any creative professional. Inspiration can come from many sources, including films, color combinations, and everyday life.
Recommended Sources of Inspiration:
Visually stunning movies like Poor Things, Conclave, and 1883.
Observing color palettes in nature, fashion, and design.
Studying cinematography and lighting techniques from films and TV shows.
Final Thoughts: Advice for Aspiring Photographers
If you’re just starting out, patience and consistency are key. Avoid the trap of solely “manifesting” success—action is what truly moves you forward.
Key Advice:
Keep shooting and creating, even if you don’t have clients yet.
Stay patient and trust the process.
Avoid rushing—long-term success is built over time.
Focus on building relationships and showing up consistently.
Where to Follow and Learn More
For more insights and inspiration, follow our expert on Instagram and TikTok. Additionally, download our free guide, What to Post When You Have Nothing to Share, featuring 30 days of social media prompts for fashion photographers.
Stay creative, stay consistent, and watch your photography career flourish!
