Fashion photographers guide to Newsletters: Why you need one in 2025
In today's digital world, where social media algorithms constantly change, having a direct line to your audience is crucial. That’s why email marketing remains one of the most powerful tools for photographers looking to grow their business, book more clients, and establish deeper connections with their audience.
If you've been putting off starting a newsletter, now is the time to dive in. Let’s explore why email marketing is essential in 2025 and how you can create a thriving email list that helps you land more photography bookings.
Why Email Marketing is a Must for Photographers in 2025
Social media is great, but it’s unreliable. Algorithms shift, reach declines, and your audience might not always see your posts. Email marketing, on the other hand, gives you direct access to your audience's inbox. When someone joins your email list, they’re expressing real interest in your work.
Plus, the return on investment (ROI) for email marketing is massive. It’s one of the most effective ways to nurture leads and convert them into paying clients.
How to Start and Grow Your Email List
1. Choose an Email Marketing Platform
Selecting the right platform is key to creating beautiful, professional emails without a steep learning curve. My favorite? Flodesk.
Flodesk makes it easy to design stunning emails, automate workflows, and analyze your email performance—all for a fixed price (unlike other platforms that charge more as your list grows). Plus, as a Flodesk partner, I can offer you 50% off for your first year if you use my link (found in the description below). If you prefer a free option, Substack is another great choice.
2. Create a High-Value Opt-In Freebie
People won’t subscribe just because you ask them to. Give them a compelling reason by offering a valuable freebie that aligns with your photography niche. This could be a free guide, a preset pack, or an exclusive behind-the-scenes video.
Make sure your freebie is something your audience will find useful, while also showcasing your expertise.
3. Invite Your Existing Network
You likely already have people who love your work. Invite them to join your newsletter! Reach out personally to past clients, social media followers, and anyone who has engaged with your content.
How to Stay Consistent Without Overwhelm
Many photographers hesitate to start a newsletter because they worry about keeping up with it. Here’s the secret: batch your content.
Schedule emails in advance so they go out automatically.
Set a realistic goal (weekly, biweekly, or monthly—whatever works for you!).
Keep a list of content ideas in a tool like Notion, so you always have topics ready.
Your audience doesn’t expect perfection. Life happens! If you miss a week, don’t stress. Just pick up where you left off.
What to Write About in Your Photography Newsletter
If you're stuck on content ideas, here are a few things you can share:
Behind-the-scenes stories from your recent photoshoots.
Lessons you’ve learned as a photographer.
Inspiration and influences behind your photography style.
Past work and the stories behind the images.
Exclusive offers for your subscribers.
Make your emails feel like a conversation—ask questions, encourage replies, and engage your audience.
Why Flodesk is My Go-To Email Marketing Tool
I’ve been using Flodesk for over five years, and it’s truly transformed how I run my email marketing. Here’s why I love it:
Easy to use: Even if you’re not tech-savvy, you can design beautiful emails effortlessly.
Automation: Set up sequences that nurture leads while you focus on photography.
Fixed pricing: Unlike other platforms that charge more as your list grows, Flodesk offers a flat rate.
Analytics: Track open rates, clicks, and engagement to improve your emails over time.
And the best part? You can get 50% off your first year by using my exclusive partner link (found in the description below).
Final Thoughts: Just Get Started!
Newsletters are more than just emails—they're a powerful way to build relationships and book more clients. Even if you start with just five subscribers, that’s five people genuinely interested in your work.
Here’s your action plan to start today:
Choose a platform (Flodesk, Substack, etc.).
Create an opt-in freebie that attracts subscribers.
Invite your existing network to join your list.
Start sending emails—don’t overthink it!
Consistency is key, but it doesn’t have to be overwhelming. Batch your content, schedule in advance, and make your emails personal and engaging.
If you have any questions, drop them in the comments below or DM me on Instagram (@OliviaBossetEducation). Don’t forget to subscribe to my newsletter for more photography business tips!
Let’s make 2025 the year your email list helps you book more clients than ever before!
