Why Your Personal Work Matters More Than Your Commercial Portfolio
A few months ago, a client dropped a truth bomb during a meeting that changed the way I think about portfolios.
I was showing them my portfolio on my iPad Pro. I started with my editorial work—what I consider my personal projects—and when we reached the end, I asked if they’d like to see my commercial work.
Their response? A firm no.
This wasn’t the first time I’d heard that, either.
Clients Care About Your Personal Style
Here’s the thing: clients rarely care about your commercial portfolio. Why? Because they know you didn’t create it for yourself. Commercial work often reflects the brand’s vision, not yours.
What clients do care about is your personal work—the projects where your creativity and individuality shine through.
They want to hire someone with their own unique style.
They want someone cool who can bring an edge to their shoot.
They want something different, not the same cookie-cutter images they’ve seen a hundred times before.
That’s why developing your own style and building a portfolio that reflects you is absolutely essential.
How to Build a Portfolio That Stands Out
If you’re struggling to create a portfolio that showcases your individuality, I’ve got you covered. My online program, Perfect Portfolio, is designed to help photographers like you build a portfolio that makes dream clients take notice.
Here’s what you’ll learn:
How to identify the gaps in your portfolio.
How to create mood boards and shot lists to plan your shoots.
How to attract the right team, find models, and bring your vision to life.
You’ll also get a step-by-step guide to go from zero portfolio to a collection of work that reflects your unique style—all in just three months.
Transform Your Portfolio—and Your Career
In just three months, you could go from never landing a client to marketing yourself confidently and getting hired by your dream brands.
Why? Because the work you’ll create will be a true reflection of you—your style, your vision, and what you want to say to the world.
Your personal work is the key to standing out. Make it count.
Ready to build your Perfect Portfolio? Let’s get started.
