Pitching Is the ONLY Marketing Strategy You Truly Need to Learn as a Fashion Photographer
In the ever-changing landscape of marketing strategies, one method remains dependable: pitching. As a fashion photographer, mastering the art of pitching is not just a skill – it's a necessity. Why? Because, while social media platforms like Instagram may rise and fall, the essence of pitching – building relationships – will always continue.
Consider the evolution of social media over the past decade. Ten years ago, it was Facebook. Five years ago, Instagram was King. Today, TikTok is all the rage. Who knows what the future holds for the next "social media thing"?
Amidst this continuous change, one thing remains constant: the power of relationships. Pitching is essentially about reaching out to someone, showcasing your work, and offering your services. While the format of pitching may evolve, from letters to emails to DMs and beyond, its core principles won’t change.
Before the digital age, photographers sent physical portfolios to brands. Now, email serves as the primary mode of communication. Tomorrow, it could be something entirely different. Yet, the fundamentals of pitching will remain unchanged.
Investing in learning the art of pitching is a no-brainer. These methods will serve you for a lifetime, regardless of technological shifts. On the other hand, the strategies you employ on platforms like Instagram may become obsolete in a matter of years.
Learn how to pitch, and you'll have a foolproof system for getting work for the REST OF YOUR LIFE.
Consider my own journey as an example. Over the past eight years, pitching has been the foundation of my career. While I've reached a level of success where I could ease off pitching, I continue to make it a habit. Why? Because pitching works.
Even as an established photographer, I pitch myself to brands and magazines regularly. It's not just about breaking into the industry; it's about steering the direction of my career. Pitching allows me to pursue new opportunities, expand into new markets, and achieve my ambitions.
So, if you've become complacent with your pitching efforts, let this be your wake-up call. Keep reaching out, introducing yourself, and steering the ship of your career. And if you're looking to master the art of pitching, you should definitely consider enrolling in Pitching With Confidence. It's the key to unlocking endless opportunities in your fashion photography journey.
